A high flying capital appeal

Air Ambulance Charity Kent Surrey Sussex had a unique and time sensitive opportunity to own their second helicopter, giving the charity more control over their future and taking an important step in a longer term strategy to develop their capacity.

But they needed to raise the final £1 million to pay for it through a public fundraising appeal – and they came to us to help make it happen.

Working collaboratively with their team and with media buying support from Join the Dots, within six weeks we were ready to launch an urgent integrated fundraising campaign with our Buy it for Life creative sitting at the heart of it all – and going live across cold inserts, press ads, radio, warm mail and local news.

Buy it for Life was KSS’s most ambitious fundraising campaign to date. An astonishing £1.9 million was raised – almost double the original target – and this award-winning campaign is an excellent example of integration and collaboration in action.