The miracle of integration
A Million Miracles
Sightsavers had an ambition to raise £30m to save the sight of one million people around the world. We helped shape the fundraising and campaign strategy, creative proposition and creative assets to bring the campaign to life across the whole communication plan.
The campaign launched globally across a multitude of channels, uniting audiences through the proposition, A Million Miracles.
We worked across departments, channels and with a range of partners to help bring the campaign to life. Using powerful and authentic stories, we activated hundreds of thousands of people to donate.
By the end of the three-year campaign, we had helped Sightsavers exceed their overall target, raising almost £34 million.
“It’s a simple idea but it was a hugely powerful campaign that smashed every target and brought thousands of people on board to Sightsavers.”
Becky Jupp, Former Fundraising Director
Best use of digital
National Fundraising Awards 2018