Testing new digital channels
Where
On demand
Diversifying into other digital channels is a great way to minimise over-reliance on Meta – especially after the platform's significant category changes in early 2025. In this Q&A, we explain how to do it.
In January 2025, we developed a guide explaining the impact on charities of Meta category updates and what to do about it.
One of our recommendations for fundraisers, alongside exploring other acquisition methods and innovating within Meta, is to expand into other digital channels – and with good reason. In our 2024 winter appeal analysis, it was clear that those who tested a new channel mix were more likely to hit target overall than those who did not.
So, how do you diversify into other digital channels?
We've developed a follow-up guide and hosted a live Q&A on 18 March to explain how to do it.
Register for your recording today to discover:
- what is digital diversification
- where to test new channels
- our step-by-step process to approaching digital diversification
Registration is free and a copy of the guide is here.
Similar events
Is your charity struggling to recruit new donors? Do you rely heavily on one channel for acquisition? Are your costs rising faster than your income? You are not alone. Read more
-4upm0uksofpd.png "Christmas 2024 unwrapped")
In January 2025, we asked over 100 UK charities about their Christmas 2024 fundraising campaign results. Watch now to see what we found out. Read more
