Christmas 2024 unwrapped

Where

On demand

In January 2025, we asked over 100 UK charities about their Christmas 2024 fundraising campaign results. Watch now to see what we found out.

In this free webinar, we share what we've learned about end of year fundraising from analysing this data – and what you need to do about it to get ahead in 2025.

You'll hear the results of our annual winter appeal benchmarking project – giving you the trends, insights and advice about Christmas fundraising campaign success, covering:

Growth in Christmas fundraising campaigns, and are trends happening sector wide?
How have the sector's winter appeals fared this year in light of events in 2024 and ongoing pressures from the cost of living crisis?
What to prioritise in 2025 to prepare for fundraising success

The webinar is subtitled and slides can be provided if you contact hello@opencreates.com

Please get in touch for additional accessibility needs or for any other questions.

Meet the speakers

Zineb Messaoui Planner Zineb is a versatile strategist with experience across campaign, brand and creative planning. She has a background in commercial advertising and creative writing.

Alex Srivastava Strategy Director Alex is a data-obsessed strategist with experience from across the charity sector and an international ed-tech startup. At Open she brings together data, audience insight and sector knowledge to inform campaigns.