Mindfulness for little monsters
Scope struggled to fundraise outside its core constituency of people close to the cause. Yet research showed that there was a significant potential market of parents of young children who were concerned about their kids’ mental health and emotional resilience – both areas where Scope has considerable expertise.
We developed Mindful Monsters to meet the needs of those parents. Every month they receive activity cards that help their children play, laugh, relax and feel good. The results have been fantastic – delivering low CPA, great retention and significant volumes via social, print and DRTV.
“Mindful Monsters helped Scope diversify its audience – and in the process created a whole new fundraising category.”
Tracy Griffin, Former Director of Fundraising
Mindful Monsters is now well on its way to becoming a worldwide phenomenon with a toy range available, international licensing deals being negotiated and a TV show in the pipeline.
Best creative solution
Best launch campaign
Best in health & wellness
DMA Awards 2017