Findings on how the Cost of Living crisis will affect Individual Giving

Findings on how the Cost of Living crisis will affect Individual Giving

Watch the most up-to-date and specific research on the Cost of Living Crisis and Individual Giving!

There’s no doubt that the Cost of Living Crisis is changing the way people live and the way they spend. Many charities are already seeing an increased demand for services – and are worried about what the future might hold in terms of donations.

We’ve seen lots of facts and figures quoted but very little in the way of up-to-date research on how the cost of living crisis will affect individual giving programmes. So we decided to do our own.

Our YouGov survey of 1,000 UK donors makes for fascinating and worrying reading. From Direct Debit cancellations to Christmas Appeals, things could be about to get challenging. And there will definitely be some winners and losers when it comes to cause areas.

This webinar covers:

  • Real life commentary from fundraising supporters
  • Where and when supporters are expecting to make changes to their donation plans
  • Ways we can combat the cost of living crisis

Meet the speakers

James Briggs Founder James has been a fundraising creative and strategist for over 20 years. He is a trustee of War Child and sits on Oxfam’s Fundraising Advisory Board.
Amy Hutchings Creative Strategy Director Amy is a strategic and creative hybrid who has developed some of the biggest campaigns in the sector. Her focus is on developing big, audience-led ideas that drive response.
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