Finding your audience

Finding your audience

Watch the second webinar in our free masterclass series to deepen your audience segmentation skills.

Audiences are at the heart of individual giving. When we ground our strategies and plans in rich audience insight, we can deliver engaging products, asks, and offers.

Following our first masterclass, in ‘Audience Insight: where to look, how to do it’ Noah Lipschitz shares a framework of tools for identifying and understanding our audiences, and Emily Lovett talks through some recent Open projects and the key audience insight behind our responsive creative. 

This webinar covers:

  • Why audiences are the centre of our world 
  • Internal and external tools we use to uncover audience insight
  • Showcase of how we use key audience insight to develop awesome, responsive creative


Meet the speakers

Noah Lipschitz Planner With a background in market research and brand purpose, Noah brings together audience-led insight, data and trends from the sector and beyond to deliver the knowledge that informs our great work for clients.
Emily Lovett Associate Creative Director Emily worked in brand and editorial design before joining Open nearly a decade ago. She’s passionate about big ideas and mentoring junior members of the team.
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