How to write for charity

Our Associate Creative Director, Nayyar, guides you through some top tips and quick wins to help you write more effectively for charity – for any channel or communication.

Good charity writing persuades people to do almost anything – run marathons, climb mountains and give money. Lots of money.
From day one, Open has been synonymous with creating powerful copy that drives response and gets record-beating results.

Meet your tutor

Nayyar Mughal Associate Creative Director Nayyar has been a copwriter for 20 years and now heads up the copy team at Open. She’s created fundraising campaigns for many of the UK’s leading charities.
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